How Influencer Marketing Can Grow Your Business

Social media has changed the face of marketing. Among the many new strategies that have sprung from growing Internet use are those centered around social media, specifically influencer marketing. With the help of social media and the various influencers, you can amplify your message and effectively expand your target market to ultimately grow your business.

The popularity of social media platforms gave rise to a new career path — being an influencer. An influencer is someone who has an established following in a specific niche, whether it’s fashion, lifestyle, travel, or entertainment. Many have come to rely on their knowledge, opinions, and insights, giving them the power to impact the buying decisions of their followers. Here’s how businesses can take advantage of it:

Borrow the authority of influencers

Through blogs or videos, these individuals share their lives and experiences, gaining the trust of their audience, creating rapport, and building their relationship with them — all of which allows them to establish themselves as an authority in the niche of their choosing.

Among these influencers are those with millions of followers including Kim Kardashian (109 million) and PewDiePie (96 million). There are also smaller influencers who have hundreds (or tens) of thousands of followers and who, despite having a lesser following, can still make a substantial impact. Those who follow these individuals want to know what they think. Consumers value their experiences and reviews on various products and rely on these opinions.

As a business owner, you can work with these influencers. Find out how they can put your products and services out there and have them become an ambassador for your brand.

Choose your platform

Influencer marketing is popular in image- or video-based platforms, such as Instagram and YouTube, since these types of media are more engaging for audiences. Twitter is also a great platform, though it can be more challenging since Twitter relies heavily on text instead of visuals. Focus on the right medium, look for an influencer in that arena, and have them speak for you.

Hire micro influencers

It’s not a mere numbers game. Smaller businesses don’t have to focus solely on acquiring the services of the Kim Kardashians of the world. In fact, micro influencers (those who have 10,000 followers, for example) can be just as effective — or more. Many see them as peers who understand what they value and need.

Look for micro influencers who belong to your local market. Small businesses accept customers within a specific geo-location. Whether you’re from Toronto, Calgary, or Montreal, people tend to shop within the vicinity. Micro influencers could be just the ticket to success.

Both product- and service-based companies can benefit

Most companies that turn to influencer marketing are product-based. It’s simple. All a business has to do is give them a sample of that product and ask them to make a post about it.

Service-oriented industries, on the other hand, may find it more challenging to work with influencers, but it is possible. For instance, if you’re a dentist who does cosmetic dentistry, you can focus on offers like veneers, Invisalign, and/or other trending services. Reach out to an influencer and offer to do that service for them.

The same technique can be applied if you run a medispa, for example. Botox, lip fillers, and microblading are currently gaining ground in platforms like Instagram. You can offer that service to an influencer on Instagram and have them post about their experience and tag your business in it.

The current marketing scene is highly dynamic. Things keep changing. One way of adapting to these changes is by tapping into various experts to vouch for your brand. Google and other search engines use a variety of signals to determine the top businesses. They take into account signals that include the type of outreach and social media activities a company is doing. In addition to the word of mouth advertising you gain from influencers, tapping into influencer marketing can also help you rise to the front page of search engines.

If you need to know more about the influencer marketing space contact Local SEO Search. Our mandate is to help local businesses in their local markets to increase their rankings on Google. We employ a team that covers everything from blog writing to social media and influencer marketing. Give us a call at (416) 888-8756. We’d be pleased to talk to you, look at the strategies you can utilize, and help you grow your client base and your business.

source https://thebtrade.com/2019/08/19/how-influencer-marketing-can-grow-your-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-influencer-marketing-can-grow-your-business