According to Gartner, campaigns integrating 4 or more digital channels outperform single- or dual-channel campaigns by 300%. But in order to properly run an integrated campaign, your marketing organization needs processes in place that enable cross-functional collaboration from the planning phase through to the execution.
Our ebook, The Definitive Guide to Integrated Campaigns, outlines everything you need to know to get started (or to fine-tune your current approach) from ideating and determining where your integrated campaigns fit into your overall business goals to establishing efficient workflows and ensuring consistent messaging across every channel.
Download our free ebook now to gain access to templates, checklists, and best practices for executing successful integrated campaigns.
The post The Definitive Guide to Integrated Campaigns [ebook] appeared first on Insights.
source https://thebtrade.com/2020/01/10/the-definitive-guide-to-integrated-campaigns-ebook/?utm_source=rss&utm_medium=rss&utm_campaign=the-definitive-guide-to-integrated-campaigns-ebook
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